MFA, Boston x Changi Airport Group LBE installation

MONET:A JOURNEY THROUGH SEASONS AT CHANGI

Immerse yourself in the four seasons through reproductions of some of Claude Monet's iconic artworks
from the Museum of Fine Arts, Boston.


ARTiSTORY, the Museum of Fine Arts, Boston, and Changi Airport Group (CAG) have created an immersive Monet-themed location-based entertainment(LBE) installation that offers an unforgettable experience to visitors at Singapore’s Changi Airport. This licensed-based entertainment (LBE) installation is MFA’s first in Asia.

This partnership brings curated “artefacts” or licensed artwork to life with a 3-D interactive experience entitled “Monet: A Journey ThroughSeasons at Changi.” The installation in Terminal 2 of Changi Airport uses audio, sensory effects, interactive activities, and photo ops to give the public an innovative art experience.

As visitors stroll along the installation’s designated pathway, they are transported to Monet’s world.  They traverse through the frosty village of Vétheuil northwest of Paris in the Winter section and linger around the sun-drenched capes and coasts of Côte d'Azur in the Spring section. Visitors traipse through poppy fields and lily ponds of Giverny in theSummer section and hike the rocky cliffs of Les Petites Dalles on the English Channel coast in the Autumn section. In each season section, there are two Monet reproductions and decorations and experiences inspired by Monet’s work.

Licensee:      

SenseTime is a leading AI software company

Artworks:

Theme Selected:       

Dunhuang Ode to Glamour

Target Market:        

China

About the Project:

Influence and Media Exposures:

A total of around 855,000 RMB was fundraised in one month after its release (17 times the original target amount), ranking first among all other trading card programmes on the platform.

Artworks

No items found.

Gallery

No items found.