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ARTiSTORY Licensing Case:National Gallery x Uin Collaboration

“Footwear Licensing: Walk In Beauty, With National Gallery x UIN Collaboration”

The article is originally from The Licensing Letter: read it here


ARTiSTORY’s Seasons of Impressionists creatives are set to travel the world with uin Footwear

The National Gallery has reached a deal with Spanish footwear brand uin for a new line of art-inspired footwear, in a deal brokered by ARTiSTORY.Please click here to enter uin's official website. (


The global art and cultural IP specialist has acquired licensed global creative rights excluding China for the uin brand, allowing it to launch the new collection in partnership with the National Gallery Company of London. 

uin is a new brand, founded in Spring 2015, but the company has grown rapidly across Europe, America, Southeast Asia, and Australia and now ships to over 200 countries and regions worldwide. The brand’s philosophy combines the positive emotions of traveling with unique artistic patterns. As travel and adventure is associated with excitement and joy, uin shoes underline those positive feelings through colourful and artistic patterns and storytelling.

The DTC brand, known for its colorful art-inspired footwear, has chosen ARTiSTORY creatives inspired by timeless classics housed in the London’s National Gallery by the great artists of Impressionism: Vincent van Gogh, Claude Monet, Georges Seurat and Edgar Degas.

The exclusive collection entitled A Timeless Journey combines ARTiSTORY’s contemporary take on masterpieces such as Vincent Van Gogh’s Sunflowers and Monet’s The Water Lily Pond  with uin’s innovative and comfortable footwear, perfectly showcasing their core passions—travel and art. 

“uin Art Travel Shoes is determined to create a new category of travel shoes, combining simple while natural and comfortable products with creative artistic patterns. We are excited to set forth on this timeless journey together with images of the National Gallery’s masterpieces,” said Fernando Acevedo, Cofounder and Chief Designer of uin.

Seasons of Impressionists is one of the 17 creative collections available to be licensed via ARTiSTORY’s unique Artefacts to Merchandise and storytelling model, inspired by the archives of its museum partners.

“We’re delighted to be working with uin on this collaboration with the National Gallery Company and look forward to joining this timeless journey with our partners, witnessing art stories travelling the world!” added ARTiSTORY’s founder and CEO, Yizan He.

ARTiSTORY is a specialist in art and cultural IP licensing with unique capabilities of transforming  Artefacts to Merchandise, and storytelling via digital content, empowered by teams in London, Barcelona, Boston, Shanghai, Beijing and Singapore. 

ARTiSTORY partners with the world’s top museums and cultural organisations to develop licensing programmes with global retailers and international consumer brands, allowing it to put together a variety of innovative, art-inspired consumer product partnerships.

Its client The National Gallery is one of the greatest art galleries in the world. Founded by Parliament in 1824, the gallery houses the nation’s collection of paintings in the Western European tradition from the late 13th to the early 20th century. The collection includes works by Bellini, Cézanne, Degas, Leonardo, Monet, Raphael, Rembrandt, Renoir, Rubens, Titian, Turner, Van Dyck, Van Gogh and Velázquez.


Footwear, Walk In Beauty, Seasons of Impressionists, National Gallery, UIN, ARTiSTORY, IP licensing
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